How Writers Can Build a Global Readership, and Flash Sales in iTunes

Posted on 10. Feb, 2012 by in Blog

Every now and then, we hold a sale in iTunes and every time, we’re delighted with the results. We get hundreds of downloads from dozens of countries around the world – China, Russia, Japan, Australia and England, to name just a few. It’s a wonderfully simple way for our writers to be read by hundreds of people and build a global readership – all with just a few clicks. And it’s all because of the technology that supports iTunes apps.

Here’s how it works: People all around the world download free apps that monitor price changes in the app store. (To find them, go to the app store on your device, search for ‘app price change’ or ‘app deals’ or ‘apps on sale’ and you’ll see different ones pop up. There are about a dozen.) Then these people check their newly downloaded apps to see what’s on sale (reduced price or free) and they download the ones that take their fancy.

But wait, there’s more, and this is the best part…because people around the world are buying new iPhones and iPads every day, there’s a constant influx of new readers coming to the app store. In fact, Apple doubled sales of iPhones and iPads in 2011, and sold 37m iPhones and 15m iPads in that year’s last quarter alone. Common wisdom has it that there are still many unpenetrated markets and that Apple is still far from saturation, so the future looks bright.

What can we say? We love Apple.

Memoir, Vol. 1 and London Road: Linked Stories are free in iTunes now until Sunday 12th Feb at midnight.

eChook has two calls for submissions open now. We look forward to reading your work!

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