Connecting with Readers through Digital Media – a few thoughts from Nick Sadler

How can authors connect with a wider audience of readers? It’s a challenging question for today’s authors.

For an ever-growing number of authors, the answer is successfully using digital media to promote their work and themselves online.

Authors and publishers at all levels and in all genres are employing this promotional tool to reach a global audience hungry for new stories and authors.

From the simple to the ambitious, these videos take many forms:

• Brief Biographical Profiles

• Sharing your insights or inspiration for your work

• Having your fans discuss your stories and praise your work

• Sharing Imagery and Music inspired from your work

• Capturing a special moment from your public readings

• Creating a “Book Trailer” – like what you see for movies – Giving your reader a taste of your story, plot and characters.

The thrilling aspect about this kind of promotion is that there are no set rules or format; it’s simply about creating that emotional connection and inspiring people to learn more about you and your work.

Advances in digital technology have made creating video promotional material more accessible and economical to independent authors and publishers to share their work on a global scale.

Sites such as,, and are dedicated to sharing book trailers.

Social media sites like Facebook and Google + connect millions of people in search of common interests.

Authors such as Kelly Corrigan, Steve Hockensmith, and Lisa Scottoline have seen their work shoot to the top of the New York Times Best Sellers List after their promotional videos went viral on sites such as YouTube. One of the keys to their success is creating videos as unique as their writing.

How would you like to see you and your work visually expressed?

About Nick Sadler

Creator, Writer, and Director of the Internet series WHO MOURNS FOR BUNNY?, Nick’s work is seen throughout the world on all media platforms.

A graduate of The Juilliard School, Nick began his career as an actor – landing roles in films and television, working with and learning from, acclaimed directors such as Joel and Ethan Coen, Barry Levinson, Martin Brest, Agneszka Holland, and Todd Field.

This experience has given him the unique perspective of seeing the work from all sides of the lens – offering a keen ability for delivering authentic, unforgettable, creations that honestly connect with audiences.

He is currently producing several promotional trailers for independent authors and developing a feature film with Todd Field (In The Bedroom, Little Children)

Nick shares his life with his wife, GiGi, a screenwriter, and their five year old son, Cooper, a wicked drummer.

To learn more about Nick, please visit his website:

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